Privacy Policy

1. Introduction

Nuv, a brand of HealthFare Group, LLC ("Nuv," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, mobile applications, and telehealth services (collectively, the "Platform").

By using the Platform, you consent to the practices described in this Privacy Policy. If you do not agree, please discontinue use of the Platform.

2. Minors

The Platform is not intended for individuals under 18 years of age. We do not knowingly collect personal information from minors. If we learn that we have collected information from a minor, we will delete it promptly.

3. Information We Collect

3.1 Information You Provide

• Account information: Name, email address, phone number, date of birth, gender, mailing address
• Health information: Medical history, current medications, health conditions, treatment goals, height, weight, BMI, and other health-related data provided during assessments
• Payment information: Credit/debit card numbers, billing address (processed securely through third-party payment processors)
• Communication data: Messages sent to our support team, chat transcripts, and feedback
• Identity verification: Government-issued ID or other documentation as required for medical services

3.2 Information Collected Automatically

• Device information: Browser type, operating system, device identifiers, IP address
• Usage data: Pages visited, time spent on pages, click patterns, referring URLs
• Location data: Approximate geographic location based on IP address
• Cookies and tracking: We use cookies, pixels, and similar technologies for analytics, advertising, and platform functionality. See Section 8 for details.

3.3 Information from Third Parties

• Healthcare providers who deliver services through the Platform
• Strive Pharmacy (prescription fulfillment and medication delivery status)
• Payment processors (transaction confirmations)
• Analytics providers (aggregated usage data)

4. How We Use Your Information

• Facilitate telehealth consultations and medical services
• Process prescriptions through Strive Pharmacy
• Process payments and manage your account
• Communicate with you about appointments, medications, and treatment plans
• Send promotional offers and health-related content (with your consent)
• Improve the Platform, personalize your experience, and conduct analytics
• Comply with legal obligations and enforce our Terms
• Detect and prevent fraud or unauthorized access

5. How We Share Your Information

We do not sell your personal information. We may share your information with:

• Healthcare Providers: Licensed physicians and medical professionals providing your care
• Strive Pharmacy: For prescription fulfillment, compounding, and medication delivery
• Payment processors: To process transactions securely (e.g., Stripe, PayPal, Affirm, Klarna)
• Analytics and advertising partners: Google Analytics, Meta Pixel, Microsoft Clarity — using de-identified or aggregated data where possible
• Legal and regulatory: When required by law, court order, or government request
• Business transfers: In connection with a merger, acquisition, or sale of assets
• With your consent: When you explicitly authorize sharing

6. Protected Health Information (PHI)

Health information collected during your medical consultations is protected under the Health Insurance Portability and Accountability Act (HIPAA). We maintain administrative, technical, and physical safeguards to protect PHI in accordance with HIPAA requirements.

PHI is only disclosed as permitted by HIPAA, including for treatment, payment, and healthcare operations, or with your written authorization.

7. Data Retention

We retain your information as follows:

• Medical records: Minimum 7 years from the date of last treatment, as required by Florida law
• Account information: For the duration of your account plus 3 years after closure
• Payment records: As required by applicable tax and financial regulations
• Analytics data: Up to 26 months (Google Analytics default retention)

8. Cookies and Tracking Technologies

We use the following technologies:

• Essential cookies: Required for Platform functionality (session management, authentication)
• Analytics: Google Analytics (GA4), Microsoft Clarity — to understand how users interact with the Platform
• Advertising: Meta Pixel, Google Tag Manager — to measure advertising effectiveness
• Functional: Visitor identification cookies for personalization

You can manage cookies through your browser settings. Disabling cookies may affect Platform functionality.

9. Your Rights

Depending on your location, you may have the following rights:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your personal information (subject to legal retention requirements)
• Opt-out: Unsubscribe from marketing communications at any time
• Data portability: Receive your data in a structured, machine-readable format
• HIPAA rights: Request access to, amendment of, or an accounting of disclosures of your PHI

To exercise these rights, contact us at clinic@healthfaregroup.com.

10. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act and the California Privacy Rights Act, including the right to know what personal information we collect, the right to delete, and the right to opt out of the sale or sharing of personal information. We do not sell personal information. To submit a request, email clinic@healthfaregroup.com.

11. Security

We implement industry-standard security measures including encryption (TLS/SSL), access controls, and regular security assessments. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

12. Third-Party Links

The Platform may contain links to third-party websites. We are not responsible for the privacy practices of those websites. We encourage you to review their privacy policies.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Your continued use of the Platform after changes constitutes acceptance.

14. Contact

For privacy-related questions or requests, contact us at:

• Email: clinic@healthfaregroup.com
• Phone: +1 (561) 631-5134
• Address: 1500 W Cypress Creek Road, Fort Lauderdale, FL 33309